Rethink Consumer Behavior During COVID-19

COVID-19 has been changing the way we interact with each other on a daily basis and it’s here to stay for a while. Remember, change and being different is not necessarily bad but rather is an opportunity for us to learn, improve, and adapt.

We are always trying to build lasting relationships with customers. Given the unprecedented nature of our ongoing lockdowns, and constantly changing rules that restrict certain things from happening we will need to rethink and reimagine the consumer experience. 

Here are few tips to help you get started:

  1. Broaden your business definition of “convenience”: your customers have adapted to five years of learning the digital world in just a few weeks during the pandemic. If you are a retail business, consider investing in an eCommerce website that helps you shift your products to be offered in the online world and give access to the ones who need your products or services to be accessed from anywhere.
  2. Maintain your spot in the social media “command central’: If your business has a presence in the social media world, consider updating your clients on your business changes. This can be your hours of operations, keeping them informed on health & safety measures, or any new restrictions that may have affected your business.
  3. Make a pattern towards “delight them, not just satisfy them”: We are always waiting for a little bit of delightful news at a time like this. Think outside the box of ways to delight your customers to come back and participate in your business again. For instance, you could offer monthly discounts, social media contests, free delivery to your local community, and so on. 

As vaccines are starting to come in and take place across our country, ask yourself “What will the new journey look like?” – Define “normal” and build something that reimagines customer behaviours nowadays. We are always here to help you win in the digital space, reach out to us and let us guide you through the right track towards winning for your business, customers, and the community. Feel free to reach us at [email protected]