Optimizing Google My Business

Almost every business that is established online needs it’s brand, reputation, services, and products to be locally heard. 

By doing this, setting up a Google My Business account is one of the best approaches to be locally heard. At LUMU, we encourage our customers to take advantage of the free-to-use Google My Business platform. There are several perks of getting set up on Google My Business, so whether you are just starting from scratch or looking for more ways to boost your business locally and improve your search engine optimization.

Remember, next to online review, the second-best option that will be available and critical for your business is the ability to show on Google Maps. Ultimately, a useful feature that is embedded along with the platform is that with a quick search – especially searches made on a smartphone – most consumers will use Google Maps to locate businesses nearby. 

This is a great advantage that allows users to instantly see the distance of your business from their current location, increasing the likelihood to have them visit you.

Now let us dive into our main topic today, how can we optimize Google My Business Listing?

We have created a simple guide to make sure your Google My Business listing is up to date, correct, and each part is optimized, and that you are using their latest tools:

  • Ensure your business address is up to date and accurate. Ideally, you might want to test it and ensure it’s accurate. Moreover, you will also need to consider adding a unit number if you are located in a complex plaza and so on.
  • Constantly update your business hours and review them from time to time. This will ensure your hours are different on statutory holidays and regular business days. 
  • Pick the right category for your business industry and list your services accurately. 
  • Reviews. Here you will see consumers reviewing your business’s overall service and it’s ideal to reply to each submitted review for better accuracy and commitment to your business and its customers. 

If you are in need of optimizing your business with Google, we are here to help! Reach out to us today at hello@lumu.ca and let us help you reach new heights.