Visuals have been an increasingly important part of our digital marketing needs. Increasing your brand awareness is the first step to take towards building your online presence and increasing your customer base and ultimately your sales.
Remember, a short video is not just a powerful marketing tool, it’s THE marketing tool to have to showcase your brand.
Research shows that about 42% of local businesses are still not currently using and implementing videos to tell their story.
So what is Brand Awareness?
The term “Brand Awareness” is pretty straightforward and self-explanatory. It refers to how aware your customers are of your brand.
Creating short videos to raise awareness can play an important role for your brand:
- More exposure leads to better brand awareness and getting more customers to know who you are.
- Short videos tend to be widely accessible on social media platforms and easier to attract customers than comparing it to an article or a paragraph of what your company is about.
In our experience. There are five main elements you can use to increase your brand awareness with video; and they work well when combined all together.
Know Your Audience
Hiring an agency will help you determine how to appeal to your ideal audience and target the right customers.
Be Original
Your short video should always be unique and with that focus on making it:
Attention-Grabbing / Catchy
Shareable
Memorable
Focus
It’s very important to understand that creating a well-made video takes dedication and effort. In case you didn’t know, people are often busy and tend to skip and drift away from a video in 10 seconds or less at times. Did you know that 80% of online video commercials you see on YouTube, Facebook, and other online platforms are abandoned within seconds. So it’s super important to understand the value of your video and always get to the point. It’s crucial to provide a clear and concise message in your video.
Promoting Your Video Is Key
Follow the 80/20 Rule.
Generally, to make a video successful and compete with millions of daily viewed and uploaded videos is to spend 20% of your time creating the video and 80% of it promoting it.
Yes, this is tough, we know. All of your sweat and most importantly, the money, you put into the project for creating the video is only worth 20%.
There are so many similar videos to yours and by creating a unique video you will need to promote it across social media platforms to boost confidence in your brand and get the ideal customers visibility.
Optimization
Your final video product can be ideal for a specific social platform but not necessarily ideal for others.
Focus on ensuring your video is compatible with other social media platforms when sharing and ensure that your video is responsive to all.
You may want to consider shortening your video when comparing it to an Instagram story versus a YouTube upload.
Increasing your brand awareness through the creation of short videos is one way to get results! Reach out to us today and let us join you to provide an in-depth overview of your current business needs.